General Manager SinaLingua
am glad you are interested in one of the most exciting
cultural events that is taking shape in the fast
developing urban culture of China‘s most fascinating
city - Shanghai.
How German culture is received in China is frequently
based upon a common misunderstanding. What does
a Chinese imagine when he thinks of Germany? Cars,
soccer and beer.
The aim of the German Culture Week in Shanghai is
to show that there is more to Germany than that
and present the variety and richness of German culture
to a wide Chinese audience.
We are proud to have Shanghai‘s two main concert
halls supporting us.
The German Culture Week may include everything from
classical to modern music, from art and photo exhibitions
on Germany or by German artists to open-air events
with German products and cultural institutions,
from car shows to rock concerts.
These events, by the way, provide an ideal platform
for German companies and institutions to present
themselves and their products in their own way.
I am convinced that the German Culture Week will
play an important role for the promotion and understanding
of German culture in China. By making German cultural
highlights accessible to a large Chinese public
it will deepen the relationship and mutual understanding
between China and Germany.
Zuhui Mao, General Manager SinaLingua